Repairing Flooded Carpet: A cheap job is a good job right? Wrong….

August 17, 2010 by Motel Manager · Leave a Comment
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Don’t let an amateur 24 hour carpet cleaner come to repair your carpets damaged by water. These are the worries you must be aware of:

Overcharging. An amateur water restoration cleaner may load the job up with extra inclusions. E.g. using dehumidification on the water damaged carpets may not be needed.

Not having the correct equipment. They sometimes hire equipment from hire places for the carpet. This is acceptable, but a professional water damage cleaner will have all their equipment to enable a speedy response and hopefully a better value job.

Moisture metre. If they don’t have the correct moisture meter, they will not be able to tell if the carpet is repaired. This enhances the potential of future mould growth. Removal of the mould would then be required in the future.

They are not Specialised. There are a whole lot of “Carpet Cleaners” in this industry who do water damage repair work on the “side.” i.e. they aren’t those who deal with this type of task often. Be careful of this. Drying carpet water damage is an art. Reinstalling carpets on the gripper strips should be done by a professional, otherwise they can be damaged incontrovertibly.

You could be thinking, how do I choose a proper Flood Restoration techinician? Below I have listed some pointers to check for when you hunt around for a carpet flood damage business:

How large is their Yellow Pages ad slot: This can be an indication as to how much business they do already. A full-size Yellow Pages ad slot can cost about $50 000. If they have invested in a larger ad, you can at least have some promise that they are established.

Where do they show up in Google? The higher their rank in Google, the more webpage views there has been for the business.

What Qualifications do they have? The base qualification required is a IICRC qualification of Applied Structural Drying and Water Damage Restoration.

Do Insurance companies hire them for their own water damage jobs? This is a better indicator. If insurance companies source them, the business is likely to be excellent at their skill. Insurance companies will use the companies that give them the top value for the money.

What Equipment do they have? They should own at least 100 Air movers. If they own this many, this probably means they have been going for some time. It took our business 8 years to own that many wet carpet drying air movers.

What level of commitment can you get with them with a phone call? Ask if you can pin them down to a fee for water extraction, water removal and initial inspection. If they won’t give you a package for this at the least, you know they are not interested in serving you, so go elsewhere.

Response Time – Our Water Damage Brisbane-based business commits to a 59 minute response time for a water damage emergency. The job needs to be responded to ASAP. Mould can grow during a 24 hour period.

If you focus on these tips you are sure to come up with a Flood Damage Restoration technician who knows how to do the job.

If you have carpet water damage Brisbane, call us for flooded wet carpet drying. Brisbane storm season is approaching and you may need storm damage carpet cleaning. Brisbane and surrounding areas serviced.

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Eight Steps to Great Web Design

August 7, 2010 by Motel Manager · Leave a Comment
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Take charge of getting your site conceived by a developer and understand the process it will save you money and attain you a site that actually works the intended purpose!

1. Understanding your business and how you are currently established in your market.
In order to formulate a site that truly meets your requirements; you first need to have a full knowledge of your business including your products, and/or services and more importantly their market position. You then have to consider how you want to explain your business and what it offers in 7 seconds or less. Sounds impossible? Well that is the average time that a user will consider the point “is this site I searched for?”.

2. Budget and estimation
Have a budget in mind and don’t be afraid to let the developers know what it is. In saying this: BE REALISTIC, $500 will never see a great web site created, nor will they be anything left in the bank to market it.

3. The creative process
Be armed with example sites and more importantly the elements of the site you like so they can achieve an understanding of what you would like to see on your site and also what you find frustrating about other sites. This will construct a good profile and identify not only what type of site to construct for you but your tolerance to colours, animations, layouts etc. for your requirements which will allow for fast development. The more interaction and information you bestow them in the beginning the more time you will save everybody in the long run by achieving what you want 1st time round. Check with the designers on how many rounds of changes come with the contract, most will allow for a total conceptual redesign only once and 2 rounds of changes after that.

4. Production and Content
After the home page design is made, the developers will more than likely take the general layout of this concept and then construct the inner page template. It is this template that will be replicated for most of your pages for your site.
Present your content in a pre-proofed word processed document; don’t get too creative with the document fonts etc. as these will not be preserved when the content is copied into the code of the site. It is inferred that you do use bolding, underlining, headings and sub heading though ,as these highlights are transferred into the site and are very important later on in not only establishing with the reader but for Search Engine Optimisation.
One last tip for content; provide a decent amount of content but formulate it in a way that a reader may acquire a summary of what you are trying to present across in the 1st couple of paragraphs and an image or to. The rest of the paragraphs that get into finer details ARE FOR GOOGLE !

5. Development Programming and CMS
If your website contains Content Managed Areas (CMS) or has any other dynamic sections the developers will wrap your design around a content management program such as Joomla or Drupal or they may have a custom built system. Make sure that you get to see how the CMS system works on another site they have developed or an example site they may have. it is essential that you know that you can use and comprehend the system when your site is complete.

6. Testing and training
We work closely with the developers to test your site especially if there are any CMS or special programs that have been created for you. You can guarantee if it is has just been written for you then it will not operate 100% first time round. This is a where things can get ugly in the process you must understand the way the program works and test it as if you were normal website user. If it doesn’t make sense to you, odds are it won’t make sense to your audience. Make sure you test your website on more than just your browser, try to test it on Internet Explorer, Firefox and Safari. All of these browsers are available to download on the internet for free!

7. Launch – going live
When the developers are ready to bring your site onlive make sure you have finished the above testing step until you are certain that this website is the best representation of your business / product it can be. Remember even though you can change things after going live it is still a poor reflection on your business if there are spelling mistakes or broken images when you launch.

8. Marketing
There is little point in having a website if nobody visits it, make sure as part of you contract you have considered search engine optimisation and or search engine marketing as part of your website build. This is the absolute most important factor of the whole process. If you are the only one looking at your site then you are in trouble.

Remember Search Engine Optimisation is about 30% Onsite (getting your site correct for Search Engine to index correctly) and 70% Promotion. Any developer who tells you otherwise hasn’t been in the industry too long.

For more information about web design Brisbane, contact Web Site Blue. Our web designers understand marketing as well as design.

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Tips to Creating a New Business Logo

August 6, 2010 by Motel Manager · Leave a Comment
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A logo is a decisive step to creating a business. It is the face of your business. And like your face represents the tone of your business, gestures the service and reveals the professionalism or lack there of.

People spend a lot of money on the formation of their logo and walk away with no artwork files. Then a couple months down the track when they need to put signage on their new building they cannot track the design studio down that created the original logo for them and so incur costs to have it recreated. This is needless and may cause difficulties when trying to recreate the logo exactly as determined originally.

We have created some basic tips you for to think about when creating a logo. Hopefully these will help you from experiencing any future difficulties.

Tip 1
First things first - you need to decide if you would like your logo to have an accompanying icon. It is desired that if your service or product name is not in your business name then perhaps an icon will help in conveying a clear message across to your target audience.

An icon can add an extra element to your branding in that you could use the icon on its own on collateral where perhaps you are looking for a more illustrative finish without losing recognition.

A good example of this is the well-known and executed Fedex logo.

Tip 2
Colour can be an essential decision as it not only could influence the output costs but can also margin your output use. Think about the end result and what you will be assigning your branding onto in the future. Make sure your designer is aware of this as they should design accordingly.

Tip 3
Insure you get a back up disk of your logo as a master file and confirm that it includes all the files needed for the different printing formats.

Creative software updates frequently and some programmes become obsolete. Ensure you have a copy of your logo as a PDF - with the text converted to curves.

Tip 4
Using images in your logo is not very easy to arrange. For example it is difficult to reverse into black and white. Images also have limitations when it comes to size - they can only be reproduced to a certain size before they start pixilation.

Tip 5
Using gradients in your logo is not recommended. This too can have limitations when it comes to output for ie: gradients are hard to reproduce when embroidering fabrics.

Tip 6
Insure sure the font is legible. Some logos need to be reproduced on small pieces of collateral ie: post stamps. It is important that in this case the text is
readable

Tip 7
Make certain that you accept a copy of your logo in CMYK high resolution 300 dpi (for printing use) and RGB 72 dpi(for web use).

Tip 8
It is important to have a style guide of your logo. It will clearly show you how to use your logo so it looks exactly the same every time it is reproduced. This allows you to keep your corporate image consistent.

Tip 9
Make sure that you get a letter from the design studio declaring that you own the copyright to your logo.

If you follow these tips then not only will you get a well-designed logo but you will also own the artwork. And when it comes to reproducing your collateral you will be doing it the most cost effective way.

For logo design Brisbane and web design Brisbane, contact graphic design Brisbane today for a free two hour consultation.

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